Authentic Original

In a recent, respected, periodical we found the following descriptors of different contemporary products, all trying to invoke a sense of the past. Some do a fair job, most fail miserably. None can actually deliver on what the underlying marketing promise is: Comfort or Beauty from an Authentic Original.

period...
historic...
antique...
arts & crafts inspired...
historically inspired...
in the style of ...
vintage...
from the arts & crafts movement
in the Arts & Crafts tradition
old fashioned quality
in the Craftsman style
in arts & crafts style
in the spirit of ....
Greene & Greene inspired...
built in the craftsman tradition
period inspired...
original arts & crafts designs (contemporary)
in the craftsman style...
in the traditions of .....
authentic arts & crafts...(contemporary)
in the arts & crafts tradition

Listen to your eyes.  PB

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